News

Birmingham Store launch - Win a £1,800 suit in our Tom Hardy Lookalike Contest

1 August 2016

King & Allen has arrived in Birmingham, and we’re celebrating in true style.

On Thursday 6th November 2025, we’re hosting a launch party in our new store in the city’s iconic Jewellery Quarter. From 5:00pm to 8:00pm, we’ll be raising a glass to craftsmanship, individuality and impeccable fit - and we’d love you to join us.

Expect drinks, canapés, and the chance to explore our new space at 16 Kenyon Forge, Kenyon Street, B18 6DH - a setting that perfectly reflects what King & Allen stands for: the artistry of bespoke tailoring made inclusive, modern, and full of personality.

Event Details

📍 Location

King & Allen Birmingham, 16 Kenyon Forge, Kenyon Street, B18 6DH

📅 Date

Thursday 6th November 2025

🕔 Time

5:00pm – 8:00pm

🏅 Lookalike Contest

Arrive by 6:00pm, Judging at 6:30pm, Winner Announced at 7:00pm

🎁 Bonus

Pocket square giveaway for the best-dressed guests

Tom Hard-ly Lookalike Contest

To mark the occasion, we’re hosting a Tom Hardy Lookalike Contest, with the winner receiving a £1,800 made-to-measure three-piece suit, complete with a professional styling consultation.

Whether you’re channeling Alfie Solomons, Venom, or simply Hardy’s unmistakable swagger, this is your moment to shine. Dressing up is encouraged (we are tailors, after all), but not essential - we welcome every take on Hardy's style.

Arrive by 6:00pm
Judging at 6:30pm
Winner Announced at 7:00pm

Free entry | Open to all

Photos: Creative Commons - Tim Cornbill, Sam Honeyfitz, Georges Biard

Think you’ve got the Hardy edge?

Give us a heads up you're entering by completing this form. But don't worry if you can't complete it, just turn up on the day!

Join Us!

Even if you’re not entering the contest, come along to celebrate with us between 5-8pm. Enjoy a drink, meet the team, and experience a new kind of tailoring in the heart of Birmingham.

We can’t wait to welcome you.