News
Birmingham Store Launch — Join Us for a Drink and a Tom Hardy Twist
King & Allen has upgraded in Birmingham, and we’re celebrating in true style.
On Thursday 6th November 2025, we’re celebrating the opening of our new Birmingham store in the city’s iconic Jewellery Quarter — with drinks, canapés, and our very own Tom Hardy Lookalike Contest (details below).
We’ve moved into a bigger, brighter space that feels even more King & Allen — refined, relaxed, and full of inspiration. There’s more room to explore fabrics, see our tailoring up close, and get a true feel for what we do best, with styled mannequins and fabric swatches ready to spark your next creation.
Event Details
📍 Location
King & Allen Birmingham, 16 Kenyon Forge, Kenyon Street, B18 6DH
📅 Date
Thursday 6th November 2025
🕔 Time
5:00pm – 8:00pm
🏅 Lookalike Contest
Arrive by 6:00pm, Judging at 6:30pm, Winner Announced at 7:00pm
🎁 Bonus
Pocket square giveaway for the best-dressed guests
RSVP if you can…
(Or just pop by!)
Tom Hard-ly Lookalike Contest
To mark the occasion, we’re hosting a Tom Hardy Lookalike Contest, with the winner receiving a £1,800 made-to-measure three-piece suit, complete with a professional styling consultation.
Whether you’re channeling Hardy’s Peaky Blinders days, his effortless confidence in Inception or Legend, or simply his unmistakable swagger, this is your moment to shine. A suit is encouraged (we are tailors, after all), but not essential — we welcome every take on Hardy’s unmistakable style.
Arrive by 6:00pm
Judging at 6:30pm
Winner Announced at 7:00pm
Free entry | Open to all
Think you’ve got the Hardy edge?
Give us a heads up you're entering by completing this form. But don't worry if you can't complete it, just turn up on the day!
Join Us!
Even if you’re not entering the contest, come along to celebrate with us between 5-8pm. Enjoy a drink, meet the team, and experience a new kind of tailoring in the heart of Birmingham.
We can’t wait to welcome you.
Keen to Book a Visit?
Book a Free Consultation
If you have any questions, please refer to our FAQs or Contact Us here. We can even arrange a call with one of our consultants prior to you coming in.
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