Royal Ascot Encourages Fluid Dressing for 2024

What is Daniel Fletcher’s Ascot Style Guide?

The new Ascot lookbook created by Fletcher encourages attendees to get creative with their outfit, with new tailoring twists to show off their signature styles. With contrasting colours and slick silhouettes, the style guide entices racegoers to have fun and show off unique looks.

To help you create your spot-on Ascot attire, we have compiled a few tips inspired by the lookbook to show off your unique tailoring flare and fluidity…

1. A Nod to British Style 

With tailoring at the heart of British heritage thanks to the history and tradition of Savile Row, Royal Ascot is the perfect opportunity to show off some authentic British style. Try out classic checks and stripes for your suit and give a nod to the eccentricity of the historical racing event by going bolder in colours and patterns for a playful, contemporary twist. 

2. Quirky Clashes

Mix and match your pinstripes and checks within your suit jacket and trousers to create a statement piece that shows off your style as a racegoer. If you want to go for something slightly more subtle, try mixing a clashing tie with a simple hairline or bengal stripe shirt. 

3. Fluid Tailoring

Ditch the dress for Ascot and try some slick tailoring. Whether you prefer a relaxed or fitted silhouette, express your personal style to make yourself feel the most confident in a suit you love. For example, you could opt for a classic tux for that polished silhouette or a slightly boxier style three-piece that shows off a fluid look. 

4. Classic with a twist

If classic is more your thing, you can opt for a simpler style suit or tails in slightly muted shades but add your own spin with a fun shirt or tie. If you set a traditional tailoring foundation to keep in line with the heritage of the event, you can then overlay your own spin on either the accessories, shirt or colour/fabric of the suit. 

If you’re looking for a tailored outfit fit for Ascot and you’re feeling inspired, book a consultation now to be the best dressed in your raceday enclosure - but remember - always check the dress code before creating your tailored masterpiece!