On this blog, we often encourage our readers to dress better and take more care in their appearance. We’ve seen the positive impact a well-fitting suit can have on our customers, so we speak from experience. But is there any scientific evidence to prove that a suit actually makes a difference?
We looked into this and found a study by Professor Adam D. Galinsky of the Northwestern University in the US. It revealed that wearing certain clothes ‘alters cognitive performance and perception’. Fascinating stuff, but does any of this matter in the real world?
We decided to conduct a survey of our own to get to the heart of the matter. Is a man more attractive in a suit than in casual clothes?
Of course, the best place to conduct this kind of survey is on a dating site! People make life changing judgement calls every second based on a single photograph. They say a picture tells a thousand words. Never has this old adage been more applicable than in the harsh world of online dating…